Our Story

Alexander Isinhue LLC started in January of 2013 with the goal of creating the most fashionable, comfortable, and functional women’s high heel shoe on the market. Our founder, Alexander Isinhue, has been building new products since he was 13 years old. His engineering and creativity were realized when he first built a CO2 powered racecar in his 7th grade science class. Since then, he has built and designed everything from catapults to energy saving lights to 3D printers to eco-friendly children’s toys.

While searching for his Senior Year engineering project at Columbia University, Alex sought the input from his future sister-in-law, Elyse MacNamara, about a problem in her every day life that she needed to be solved. After some deliberation, Elyse and Alex agreed that women’s high heel shoes needed a change from the traditional model and Alex went to work. After 2 years, 60+ iterations, 20+ prototypes, and countless hours of labor, Alex and his team of engineers have designed the fashion industry’s perfect intersection of style, comfort, and function in one pair of high heel shoes.

What started out as a college project has turned into a fashion game changer poised to revolutionize the way women around the world wear and feel about high heels. Our unique and secure (patent pending) mechanism embedded and encapsulated inside the high heel makes folding the heel into a comfortable height seamless while still maintaining the aesthetic of the shoe. We have scoured the world for the best materials and craftsmen in order to bring the highest quality foldable high heel shoe to the market. Finding the perfect shoe for casual, business, and social occasions is always a challenge, and we’re confident that our new revolutionary high heel will help make your shoe choice easier for your next occasion.