Alexander Isinhue LLC

Our Story

Alexander Isinhue LLC started in January of 2013 with the goal of creating the most fashionable, comfortable, and functional women’s high heel shoe on the market. Our founder, Alexander Isinhue, has been building new products since he was 13 years old. His engineering and creativity were realized when he first built a CO2 powered racecar in his 7th grade science class. Since then, he has built and designed everything from catapults to energy saving lights to 3D printers to eco-friendly children’s toys.

While searching for his Senior Year engineering project at Columbia University, Alex sought the input from his future sister-in-law, Elyse MacNamara, about a problem in her every day life that she needed to be solved. After some deliberation, Elyse and Alex agreed that women’s high heel shoes needed a change from the traditional model and Alex went to work. After 2 years, 60+ iterations, 20+ prototypes, and countless hours of labor, Alex and his team of engineers have designed the fashion industry’s perfect intersection of style, comfort, and function in one pair of high heel shoes.

What started out as a college project has turned into a fashion game changer poised to revolutionize the way women around the world wear and feel about high heels. Our unique and secure (patent pending) mechanism embedded and encapsulated inside the high heel makes folding the heel into a comfortable height seamless while still maintaining the aesthetic of the shoe. We have scoured the world for the best materials and craftsmen in order to bring the highest quality foldable high heel shoe to the market. Finding the perfect shoe for casual, business, and social occasions is always a challenge, and we’re confident that our new revolutionary high heel will help make your shoe choice easier for your next occasion.


How does Alexander Isinhue’s High Heel work?

Alexander Isinhue has a unique mechanism (patent pending) inside the heel of every shoe. The mechanism allows the height of the heel to be reduced by approximately 40% or about the height of an average Wedge-style women’s shoe. The mechanism has a very sturdy steel rod with a spring-loaded locking feature that prevents the shoe from inadvertently converting while in the full position. There are two positions: the Full Standing position and the Converted position (Wedge style). The steel rod locks into a socket inside the heel in each of these positions to safely and securely lock the heel in (it functions similarly to how you secure your seat belt in a car).

How do you change from high heel to low wedge?

Step 1:
With the shoe secured, take one hand and hold the bottom half of the heel and then pull straight down to unlock it from the high heel position.

Step 2:
Push forward towards the arch of the shoe, it will move about a quarter circle before it stops moving.

Step 3:
Slightly push straight backward on the tip of the heel and it will lock into the secured converted position. Done!

How comfortable are Alexander Isinhue’s Heels?

Every pair of Alexander Isinhue’s heels was designed and carefully manufactured with comfort in mind. It is made with 100% leather that is carefully cut to support your feet in both the Full Standing and Converted position. It is also made in the USA at an expert shoe manufacturer with over 60 years of experience in the shoe making business. We invite you to try a pair for yourself at no risk to you during our launch period with free shipping and returns (offer valid for first production run ONLY).

How safe are Alexander Isinhue’s Heel? Do they ever convert unintentionally?

No, there are two locking positions in our heel (1 in the Fully Standing position and 1 in the Converted position) that the metal rod is inserted into. Our heels have gone through countless rigorous stress tests in our engineering facility as well as extensive user trial, and they have passed every test. The heels are as safe as you would find in other comparable high heel shoes at both heights. Our stainless steel rod embedded inside the heel can withstand over 2.5 tons of pressure!

When the heel is in the converted position, can someone else see the heel?

It depends on the angle and distance you are looking at the shoe. If someone was very close to you and looked at the shoe from eye level, they may be able to see a converted heel. In general, the shoe in the Converted position will look like you are wearing a Wedge. Many of our customers wear the shoes in the Converted position to walk between locations (to and from work, to a meeting/presentation, etc.) and then put the heel in the Full Standing position once they have arrived at their destination. We have also had customers who only use the Converted position when they stow the shoes in their purses to for space saving purposes. The versatility and countless scenarios this shoe can be used in is the reason we are excited to bring this shoe to market!

Do the heel tips wear down, and can they be replaced?

Unlike the traditional high heel shoes that only have one rubber tip per shoe, our shoe has 2 rubber tips per shoe. We need to have a rubber tip in the Fully Standing position and the Converted position because in both positions there is a new portion of the shoe that strikes the ground. Just like any other shoe, the rubber tips will wear down. After normal use and degradation of the tips, you may choose to replace the tips, and this can be done at virtually any shoe shop.

Will I feel off balance when the heels are in the Converted position?

No, we have accounted for this possibility. Our shoe is designed with some flexibility in the material that helps to account for a drop in height of the shoe. During our engineering process, we looked at all angles of the shoe and designed optimal pieces that were specially designed to handle the change in height while still maintaining the wearer’s normal comfort and balance.

How do you pronounce your “Isinhue” and where does it come from?

Our name is pronounced (IS-IN-HUE). Our father made up our name when he came to this country. His immigration to the US symbolized the start of a new life, and he wanted that to be reflected in his name. His last name was simply the letter “I” when he came to the US, and in the spirit of symbolizing a new start and life in the US while simultaneously honoring his family and keeping his given last name of “I”, he added “Sin” (his mother’s maiden name) and “Hue” (his grandmother’s maiden name). Thus, giving him the last name Isinhue. We take great pride in our name, and believe that our product is as unique as our name!

Management Team

shawnShawn Isinhue, CEO and Co-Founder
Shawn is a management consultant at a global consulting firm where he focuses on technology strategy for government and private industry clients. Shawn’s career started in business-to-business sales with a Fortune 10 company where he grew revenue by 3x in his region. He brings corporate strategy and business development experience to the team. He holds an MBA from Johns Hopkins University, an MA degree in Management and a dual Bachelor’s degree from Wake Forest University in Political Science and Philosophy.

elyseElyse MacNamara, COO
Elyse is a practicing attorney at a Washington, DC based law firm. Elyse’s practice focuses mainly on civil litigation in both state and federal courts all across the country. Elyse brings fashion, legal, and strategy experience to the team. Elyse attended Wake Forest University on a Presidential Debate Scholarship and holds dual Bachelor’s degrees in Spanish and Political Science. Elyse obtained her JD from American University Washington College of Law where she was the Note and Comment Editor of the American University Law Review.

alexanderAlexander Isinhue, Head Engineer and Co-Founder
Alex is the lead innovator and engineer for Alexander Isinhue LLC. Alex has held various Design Engineering roles at multiple engineering firms. His passion is creating new products through the use of technology that has the potential to change people’s lives. He graduated from Columbia University’s Fu School of Engineering with a BS in Mechanical Engineering. He brings engineering, technical, and design expertise to the team.

Contact Us

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